Have you ever stood in a bookstore aisle, trying to choose a book in your favorite genre? You weren’t influenced by customer reviews posted next to each book. The only customer input you saw was incredible praise for how awesome the book was on the back cover or first pages. There wasn’t anything negative posted about any of the books.
In the pre-internet days, if you wanted to see a written review, you had to browse newspapers and magazines. The only way to receive input from other customers who read the book was to meet them in person and ask them.
How times have changed! Now Amazon allows all customers to share their feedback, and this information is publicly posted on the book’s detail page.
Is this helpful? Let’s consider some of the major criticism. Note that Amazon has recently released an article clarifying, to some extent, what is…
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